Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

★★★★★ 4.9 96 reviews
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Management number 236863481 Release Date 2026/07/10 List Price US$19.25 Model Number 236863481
Category
  1. Books
  2. Business & Money
  3. Marketing & Sales
  4. Consumer Behavior

By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms. Read more

Sustainability Strategies: When Does it Pay to be Green? (INSEAD Business Press)

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